Service and Repair of Chevrolet Vehicles

Chevrolet, one of the top vehicle brands and most iconic for over a century, has been one of the most prominent leaders in the global car market and the largest producers of American cars.  At Dale & Ron's Auto Service Inc in Lawrence, we have a team of expert mechanics that are trained and qualified to work on any Chevy vehicle, so whether you drive a Camaro, Malibu, or a Silverado pickup truck Dale & Ron's Auto Service Inc will have your back. Make sure you call today and schedule your routine services, oil changes, brake repairs, major vehicle repairs, or service inspections with Dale & Ron's Auto Service Inc . We provide dealership work, at unbeatable prices!

For OEM or better parts and excellent service you need the right mechanical team here in Lawrence, KS we will take care of your Chevy correctly so they will run the roads as long as you want to drive them.  For top-notch service at unbeatable prices, visit Dale & Ron's Auto Service Inc today.

Some top Chevrolet cars we service include the Camaro, Cruze, Sonic, Malibu, and Impala.  We also service Chevy SUVs and pickup trucks like the Traverse, Taho, Suburban, Equinox, Colorado, and Silverado.

Discover the Dale & Ron's Auto Service Inc difference in quality service and customer care that our Lawrence Chevy drivers depend on!

Chevy Fun Facts: Chevrolet has manufactured millions of cars, trucks, vans, and SUVs around the world, including some of the most iconic and sought-after vehicles of automotive history. Nearly everyone has at some point owned a Chevy or knows someone who does, and there’s a good reason for that; Chevrolet makes good cars. For more information about Chevy: www.chevrolet.com

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Service and Repair of Cadillac Cars & SUV's

When you selected your Cadillac, you stepped into your new standard of comfort and luxury. You deserve the same level of attention to detail from the team of automotive technicians who provide service and repair for your Cadillac which is what you will find when you step into Dale & Ron's Auto Service Inc .  We not only can provide maintenance for your vehicle but also warranty work as well.  Since 1902, Cadillac has been an American icon that requires quality OEM parts and up-to-date diagnostic equipment. When you think about a Cadillac from any era, you conjure images of larger than life vehicles, powerful engines, and comfortable rides. Whether you drive a new Escalade or a WWII-era cruiser, our experienced mechanics will use OEM or better parts, world-renowned equipment, and professional knowledge to ensure your Cadillac runs top-notch.

At Dale & Ron's Auto Service Inc , we don’t simply focus on the mechanical needs of your vehicle. We go above and beyond to exceed your expectations in customer service. Our dedicated team of expert technicians stands ready to answer any of your questions and provide thorough, efficient service.

Some top Cadillac cars we service include the ATS, XTS, and CT6 model.  We also provide service and maintenance for the Cadillac Escalade and XT5 SUV models.

Your complete satisfaction is important to us, call the shop today and schedule your Cadillac service or maintenance to discover the Dale & Ron's Auto Service Inc difference!

Cadillac Fun Fact: Cadillac, the second oldest American automobile brand, has been setting standards for automotive excellence since it became the first American car to win the Dewar Trophy from the Royal Automobile Club in England in 1908. A vehicle brand that markets itself as the “Standard of the World” needs an equally high standard of service. For more information about Cadillac: www.cadillac.com

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Service and Repair of Buick Vehicles

Keeping up with the basics will help you keep your Buick driving new longer.  If you own a Buick, you expect high quality at great prices.  At Dale & Ron's Auto Service Inc in Lawrence we think you should have exceptional customer service with technicians who have the latest diagnostic equipment and are up-to-date with all Buick maintenance training.  Our team of expert mechanics are true professionals and make repairs with OEM parts.  We can perform all warranty work as well with the quality parts and maintenance it requires.  When your car or SUV needs maintenance or repair, drop by Dale & Ron's Auto Service Inc , for quality service at excellent prices.

Some top Buick cars we service include the Envision, LaCrosse, Verano, Regal, and Cascada models.  We also service the Enclave and Encore SUV model Buicks.

Call our team today and experience the Dale & Ron's Auto Service Inc difference for true customer service!  

Buick Fun Fact: Buick is the oldest car manufacturer in the U.S. and also one of the oldest auto manufacturers in the world.  Since the 19th century, Buick has built a reputation for luxury vehicles without the luxury price tag.  Find more information about Buick: www.buick.com

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Since 1986, Acura has managed to combine luxury, reliability, and affordability, a convergence rarely observed in the automotive world. Here at Dale & Ron's Auto Service Inc in Lawrence, KS we service and repair every one of the ACURA lines of Japanese vehicles made by the Honda Motor Company.

Acura Fun Fact: Acura is the very first Japanese automotive luxury brand and the luxury line of the Honda Motor Company. Whether you need routine maintenance or repairs for major damage, our team can be depended on for top-notch service for any Acura model.  They have the right training and the right diagnostic tools.  Plus, we back it up here at Dale & Ron's Auto Service Inc with quality customer service.

Some top Acura car models we service include:

1. ILX
2. TLX
3. RLX
4. NSX

And SUVs:

1. RDX
2. MDX

Acura intends to showcase the idea that you don’t have to pay luxury car prices to drive something luxurious. At Dale & Ron's Auto Service Inc in Lawrence, we agree with that sentiment; just because you drive a nice car, doesn’t mean you should pay more to maintain or repair it. From oil changes to engine work, diagnostics to brake jobs, and everything in between. Bring your Acura car or SUV to Dale & Ron's Auto Service Inc next time it’s time to have it serviced. Our expert mechanics only use OEM or better parts and always provide excellent customer service. Let us show you what we can do.

For more information on the Acura line of vehicles see:  www.acura.com

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WE SELL QUALITY BFGOODRICH® TIRES!

Here at Dale & Ron's Auto Service Inc , we are tire experts. We care about you and you deserve the quality of BFGOODRICH® tires on your vehicle. In an effort to keep you and your family on the safest tires available, Dale & Ron's Auto Service Inc sells quality BFGOODRICH® tires! Maybe you only think of us as your repair shop, but who else knows your car and your driving habits better than your mechanic?

When you need new tires to come to see what Dale & Ron's Auto Service Inc has to offer. Not only can we repair or replace your tires, but our experts can also explain to you why your tires wore unevenly and make professional recommendations, adjustments, or repairs to fix the problem so you get the maximum life from your tires.

Do your tires have uneven wear or did they wear out quicker than expected? When you install new tires you will also want to take advantage of our state of the art alignment service that will help to ensure you get the maximum life from your tires.

We also suggest you take advantage of our Nitrogen fill service for your tires. Using Nitrogen in place of regular compressed air improves tire wear and gas mileage. Nitrogen keeps your tires running cooler and does not leak off as fast as air.

At Dale & Ron's Auto Service Inc we take pride in the high-quality BFGOODRICH® tires we install for our valued customers. Getting the best performance and life out of any tire requires that all the mechanical systems that affect tire wear are in good condition and set to proper specifications. The menu below will give you a brief description of a few of the systems you need to be aware of.

At Dale & Ron's Auto Service Inc in Lawrence, we pride ourselves on using only high-quality parts for your car, truck, or SUV. For this reason, among many others, we supply BFGOODRICH® tires to our customers here in Lawrence.  Next time your car needs tires, come talk to one of our technicians at Dale & Ron's Auto Service Inc . Once you see what expert service and quality products are all about, we’re confident you’ll come back for more.

Meet our featured BFGOODRICH® tire model

BFGOODRICH®
G-Force® Comp-2® A/S

ACCELERATE FASTER  Best wet and dry traction vs. leading competitors.¹

BRAKE SHORTER  Stops up to 15 feet shorter on wet roads and up to 5 feet shorter on dry roads vs. leading competitors.²

CONTROL IN ALL SEASONS  Better snow traction than leading competitors.³

¹ Based on internal dry handling and internal wet and dry autocross test results using a 1995 BMW M3 lightweight and a 2011 BMW 328i vs. General® G-Max AS-03 and Yokohama® AVID ENVigor tires in size 225/45 ZR17.

² Based on internal wet and dry braking test results using a 2011 BMW 328i vs. General® G-Max AS-03, Yokohama® AVID ENVigor, and Hankook® Ventus S1 Noble2 tires in size 225/45 ZR17.

³ Based on third-party commissioned snow spin traction test results vs. General® G-Max AS-03, Yokohama® AVID ENVigor and Hankook® Ventus S1 Noble2 tires in size 225/45 ZR17. Snow traction performance may vary depending upon factors such as road conditions, weather, and environment, driver performance, etc. Snow Spin Traction Test (GM Spin) following ASTM F1805 (for Federal Motor Vehicle Safety Standard [FMVSS] No. 139 [Passenger Car]).

BFGOODRICH®
All-Terrain T/AQ® KO2

20% TOUGHER SIDEWALLS¹  Features race-proven CoreGard™ Technology to take on the toughest road hazards with confidence.

LONGER TREADLIFE ON- AND OFF-ROAD2²  Extends your adventure.

AGGRESSIVE ALL-TERRAIN TRACTION  Exceeds RMA Severe Snow Traction performance requirements.³

¹ Improvement depends on the size of the tire purchased. 20% improvement based on internal sidewall splitting test results derived from a simulated sidewall aggression testing machine (patent pending US20120245859A1) vs. BFGOODRICH® All-Terrain T/A® KO tire in size LT265/70R17. Actual on-road results may vary.

² On-road: Based on internal wear tests vs. BFGOODRICH® All-Terrain T/A® KO tire in size LT 265/70R17. Off-road: Based on commissioned third-party gravel endurance tests vs. BFGOODRICH® All-Terrain T/A® KO tire in size LT 265/70R17.

³ Snow test: Based on third-party snow traction tests vs. BFGOODRICH® All-Terrain T/A® KO tire in size LT 265/70R17 using the ASTM F1805 Test. Mud test: Based on internal subjective mud testing vs. the BFGOODRICH® All-Terrain T/A® KO tire in size LT 265/70R17

SHOP FOR BFGOODRICH® TIRES NOW AT Dale & Ron's Auto Service Inc IN Lawrence, KS

(785) 842-2108

Why We Choose BFGOODRICH®

Passion, pride, and performance are BFGOODRICH® values that have stood the test of time. As a maker of superior performance tires, they have been passionately performance-driven since the beginning.

Since the first BFGOODRICH® tire installed on a car in 1896, BFGOODRICH® has been a company of technological advancements and firsts. Henry Ford chose BFGOODRICH® tires for his first Model-Ts in 1903, and in that same year, a Model-T fitted with the same tires completed the first-ever coast-to-coast trip by automobile in the United States.

It’s what led them in the pursuit of creating truck tires tough enough to tackle some of the roughest terrains on the planet, yet still, maintain excellent road manners. That’s why more champions of the grueling SCORE Baja races have won with BFGOODRICH® tires and why the tire with more rock crawling victories bears the BFGOODRICH® name.

BFGOODRICH® 's performance prowess doesn't stop where the pavement starts. BFGOODRICH® street tires have racked up impressive accomplishments over the years — from creating the first street tire to capturing the pole position at the 24 Hours of Le Mans to creating an entirely new level of street tires, the extreme performance category. So, it’s no wonder why top driving schools like Ford Mustang Racing School and Skip Barber High-Performance Driving School, use BFGOODRICH® tires exclusively and why we choose BBFGOODRICH® here at Dale & Ron's Auto Service Inc for our drivers.

Early Commitment to Research and Development

From very early in its history Dr. Benjamin Franklin Goodrich committed itself to research and development in rubber technology. Under the aegis of Benjamin Franklin Goodrich's son, Charles Cross Goodrich, the company opened the rubber industry's first experimental research laboratory in 1895. Arthur H. Marks, one of Charles Cross Goodrich's engineers were responsible for several breakthroughs in the processing of crude rubber. In its natural form, crude rubber is very sensitive to changes in temperature, becoming hard and brittle when cooled, and soft and tacky when heated. Vulcanization, a process first discovered by Charles Goodyear in 1839, mixes crude rubber with sulfur and heat to convert it to a durable material unaffected by changes in climate. At the turn of the century, Arthur Marks pioneered a procedure for devulcanizing vulcanized rubber, thus enabling producers to reclaim crude rubber from manufactured goods for re-use. Marks also developed methods for speeding vulcanization by adding certain organic chemical accelerators to the process. The use of such compounds reduced the time necessary for vulcanization by as much as 75 percent.

Charles Cross Goodrich continued to apply the latest technology to its tire production. In 1910 it introduced the first cord tire for use in U.S. automobiles. This tire, which reduced fuel consumption and increased the comfort of the ride, was developed in Silver-town, England, and marketed there as the Palmer Cord. Charles Cross Goodrich purchased the patent rights for it in the United States and sold it to U.S. consumers as the Silvertown Cord. Other innovations in BFGOODRICH®'s tire manufacturing included the use of other organic compounds to resist deterioration by heat, oxidation, and flexing; and carbon black, a coloring pigment that improved the tires' resistance to abrasion.

Postwar Return to the Consumer Market

BFGOODRICH® avoided any postwar interruptions in its growth by quickly converting to meet consumer demand. The U.S. auto industry's return to peacetime production kept the demand for tires high, and BFGOODRICH® met this demand by introducing the first 100 percent synthetic rubber tire in 1945. Two years later it developed the tubeless puncture-sealing tire that increased motorists' protection from blow-outs. The company's LifeSaver and Safetyliner tubeless tires gained wide popularity in the early 1950s, and by 1955 tubeless tires became standard equipment on new cars. Ten years later BFGOODRICH® brought another innovation to the U.S. drivers, the first radial tires for passenger cars. The radial dramatically changed the U.S. tire industry by increasing tire life by up to 50 percent, and like its tubeless predecessor, it ultimately became standard equipment on U.S. cars.

BFGOODRICH® further diversified its production in the postwar era. Continuing a long tradition of research and development, it opened a new research center in Brecksville, Ohio, in 1948. BFGOODRICH® Chemical the company, a subsidiary founded in 1943, took over the company's wartime plants and built new ones in Marietta and Avon Lake, Ohio, and in Calvert City, Kentucky. Production of BFGOODRICH®'s Geon and Koroseal plastic products expanded into overseas markets with joint ventures in Britain and Japan. By 1955 BFGOODRICH® was manufacturing goods in five different areas, including tires, chemicals and plastics, footwear and flooring, industrial products, and sponge rubber goods. It had operations in 21 nations on six continents, and in 1966 its sales reached a record $1 billion.

Strategic Moves in the 1990s

With the full divestiture of its tire business, BFGOODRICH® became a company devoted solely to the production of chemicals, plastics, and aerospace goods. The recovery of its PVC business and the wise investment of capital gained from its tire division sale had in the early 1990s stabilized the company. But in 1993 chief executive John D. Ong sold off the PVC business, to the concern of investors, in favor of emphasizing the company's other chemical businesses.

Some analysts were skeptical of these strategic turns. Writer Zachary Schiller of Business Week, for example, noted that "The company has produced an average annual return on equity of just 1.4 percent since Ong became CEO in 1979, compared with an average of 14.4 percent for the companies in the Standard & Poors Industrials index." Moreover, the companies in the S&P index posted a 5.4 percent annual gain, but BFGOODRICH® sales fell an average of 3.5 percent per year, writing Schiller. The stock lagged at 44, not even close to its 1989 height of 69.

Ong, however, noted for his willingness to change course, pushed into aerospace, although the industry had been sluggish for more than a decade. He built on BFGOODRICH®'s aircraft parts and servicing business. Using proceeds from the sale of PVC, BFGOODRICH® acquired in 1993 Cleveland Pneumatic Co., a landing gear maker that complemented BFGOODRICH®'s wheel-and-brake business, and Rosemount Aerospace, which made sensors that measure flight and data (speed and temperature, for example). That same year also marked the additions of the Landing Gear Division and Landing Gear Services Division and Sanncor Industries.

Ong persisted with his current business mix, pointing out that the company was now positioned for growth opportunities. By 1994 the specialty chemical business started to show improvement, and the aerospace business held promise. The air-craft wheel-and-brake business gradually grew into aircraft parts and services. The following year BFGOODRICH® acquired QSI, Inc. in Greenville, South Carolina. In 1995 purchases included Hoskins Aviation and de-icing product lines and associated technology from Lucas Aerospace.

By 1996 BFGOODRICH® reported that earnings in 1996 were significantly higher than in the past three years. For the second year in a row, BFGOODRICH® Aerospace and BFGOODRICH® Specialty Chemical set records for sales and operating income. The growing demand for replacement products and services proved advantageous to the aerospace division, which also benefited from the upturn in new commercial aircraft production. BFGOODRICH® Specialty Chemicals acquired five businesses and increased manufacturing capacity at existing facilities. Moreover, three new plants were seen as the base for further expansion in Europe and Asia.

In the mid-1990s, Ong reflected on the last decade that took BFGOODRICH® from a struggling company that manufactured commodity products and sold them in highly cyclical markets to a streamlined organization focused on specialty businesses. He noted that the company's inclination for risk-taking lay within the BFGOODRICH® structure rather than outside. By late 1996 BFGOODRICH® shares reached "historic, 126-year highs" and trade at levels once thought unlikely, Ong said. He added that after challenges rocked corporate America in the 1980s and 1990s, BFGOODRICH® started reaching goals. Ong noted that market capitalization at the end of 1996 had increased by about 100 percent from the time the new BFGOODRICH® came into being at the end of 1993.

Shop BFGOODRICH® tires for driving in Lawrence, KS, and areas near and far.  Whatever thrill you’re chasing, BFGOODRICH® tires will make sure your vehicle’s up to the challenge. The question is: Are you driver enough?

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WE SELL QUALITY MICHELIN® TIRES!

Everyone knows that you can’t go wrong with a MICHELIN® Tire. Since 1889, MICHELIN® has been one of the largest tire manufacturers in the world and makes a tire for just about anything that uses them. Always at the forefront of cutting edge technology, in the 1940s MICHELIN® introduced the world’s first radial tire, a tire so superior to the competition that now all tires sold in the US from all manufacturers are radials.

At Dale & Ron's Auto Service Inc in Lawrence, we offer a wide range of MICHELIN® tires for any car, truck, or SUV. The perfect blend of quality and affordability, MICHELIN® tires are an excellent solution for any vehicle, no matter what you’re looking for. See Dale & Ron's Auto Service Inc for quality MICHELIN® tires! Here at Dale & Ron's Auto Service Inc , we are tire experts. We care about you and you deserve the quality of MICHELIN® tires on your vehicle. In an effort to keep you and your family on the safest tires available, Dale & Ron's Auto Service Inc sells quality MICHELIN® tires! Maybe you only think of us as your repair shop, but who else knows your car and your driving habits better than your mechanic?

When you need new tires, see what Dale & Ron's Auto Service Inc has to offer. Not only can we repair or replace your tires, but our experts can also explain to you why your tires wore unevenly and make professional recommendations of adjustments or repairs to fix the problem so you get the maximum life from your tires.

Do your tires have uneven wear or did they wear out quicker than expected? When you install new tires you will also want to take advantage of our state of the art alignment service that will help to ensure you get the maximum life from your tires.

We also suggest you take advantage of our Nitrogen fill service for your tires. Using Nitrogen in place of regular compressed air improves tire wear and gas mileage. Nitrogen keeps your tires running cooler and does not leak off as fast as air.

At Dale & Ron's Auto Service Inc we take pride in the high-quality MICHELIN® tires we install for our valued customers. Getting the best performance and life out of any tire requires that all the mechanical systems that affect tire wear are in good condition and set to proper specifications. The menu below will give you a brief description of a few of the systems you need to be aware of.

From summer driving to off-roading, MICHELIN® has you covered. The next time your vehicle needs new tires, drop by Dale & Ron's Auto Service Inc and let one of our expert mechanics upgrade you to a set of new MICHELIN® tires. We’re sure you’ll recognize the difference that quality tires make.

WE'VE GOT YOUR BACK, YOU HAVE OUR WORD.

MICHELIN PROMISE PLAN

60-DAY GUARANTEE
If you’re not 100% satisfied, bring your tires and original sales receipt back to the place of purchase within 60 days for a new set of tires. 1, 2

3-YEAR ROADSIDE ASSISTANCE
Program includes flat tire change-out, free, tire-related towing up to 150 miles, fluid delivery (gas, water, etc.*), lockout service, and battery jumpstart. 1, 2

LIMITED MILEAGE WARRANTY
MICHELIN® passenger and light truck tires are covered by a limited warranty for treadwear/miles driven.  1, 3, 4

*Consumer is responsible for cost of delivered goods.
1. Certain limitations and exclusions apply. See www.michelinman.com/warranty.html for complete details.
2. Original Equipment tires are excluded.
3. Excludes DOT-approved competition tires (e.g., MICHELIN® Pilot® Sport Cup 2 tires). Mileage warranties vary by tire line. See your tire retailer or MichelinMan.com for more details on specific mileage warranties, including those for split fitments.
4. The MICHELIN® Promise PlanTM is designed for replacement tire purchases. MICHELIN® tires that come as original equipment on model year 2011 – 2017 vehicles will be covered by a limited warranty for treadwear.
Copyright © 2021 Michelin North America, Inc. All rights reserved. The Michelin Man is a registered trademark owned by Michelin.

Meet our featured MICHELIN® tire model

MICHELIN®
Defender® LTX M/S

Stronger. Longer.¹  Get the proven tread design of the best-selling MICHELIN® LTX® M/S2 with EverTread™ compound to provide a durable tread life, no matter the season.
Key Benefits:  Improved tread life in severe conditions | Excellent wet and snow traction | Quiet, comfortable ride.

MICHELIN®
Premier® LTX

Safe When New. Safe When Worn.¹  Even when half-worn, the MICHELIN® Premier® LTX® tire still stops shorter on wet roads than leading competitors’ brand-new tires.²
Key Benefits: Short stopping | Hydroplaning resistance | Excellent wet grip. ¹ Safe refers to wet braking, wet handling and hydroplaning resistance when tires are new and worn to 5/32".

² All tires eventually wear out and should be replaced. Half-worn Premier® tires are safe because of EverGrip™ Technology, which combines an evolving tread design with a high-traction compound for enhanced stopping capabilities. Based on internal wet braking tests from 50 MPH vs. Goodyear® Assurance® CS TripleTred™ All-Season and Continental CrossContact™ LX20 tires in size 255/55R18 109H; using the MICHELIN® Premier® LTX® tire in size 255/55R18 109H buffed to 5/32" of the tread. Actual on-road results may vary.

SHOP FOR MICHELIN® TIRES NOW WITH Dale & Ron's Auto Service Inc in Lawrence, KS

(785) 842-2108 

MICHELIN® IN THE UNITED STATES

MICHELIN® North America is a $10.76 billion dollar a year company operating 19 plants in 16 locations and employs 22,000 people. It manufactures and sells tires for airplanes, automobiles, farm equipment, heavy-duty trucks, motorcycles, and bicycles. MICHELIN® manufactures tires in six states: Alabama, Indiana, Ohio, Oklahoma, North Carolina, and South Carolina. In addition, there are three plants in Nova Scotia, Canada, and one plant in Queretaro, Mexico. Two plants specialize in the manufacturing of semi-finished goods taking raw materials and turning them into components for the plants that produce tires and one plant strictly produces synthetic rubber. Finished goods are produced in sixteen plants, two sites produce retreads for the trucking and one site produces retreads for the aircraft industry. MICHELIN® Maps and Guides also produce road atlases, road maps, and travel guides for all the major cities in North America.

MICHELIN® has been a part of the tire industry in the United States since 1907 when it purchased the International Rubber Company in Milltown, New Jersey. Tires and tubes were manufactured there up until 1930 when the Great Depression took its toll on what had become the fourth largest tire manufacturer in the country with 2,000 employees. The MICHELIN® North America as we know it today took form In March of 1950. With three sizes and two different tread designs of truck tires made with metallic plies, five people started MICHELIN® Tire Corporation in New York City. There was an executive vice president, a vice president of sales, a secretary, a warehouse supervisor, and one newly hired sales representative. The tires cost anywhere from 40-50% more than the competition but their construction with metal plies bonded to rubber allowed MICHELIN® salesmen to offer a tire solution to fleets operating under the most severe conditions. This included fleets dealing with extremely heavy loads and in the sanitation business. This strategy established a reputation for durability and quality still prevalent today in the modern trucking industry.

Growth in sales led to the need for a larger facility in 1954. Developed in 1953, MICHELIN® began to import the all-steel one-ply radial truck tire in 1956. This is the tire that revolutionized the world tire market. There was interest in the radial truck, but the bulk of MICHELIN®'s sales were the older, metallic bias-ply tires. Even with steady annual growth, the annual sales volume in 1959 was less than a week's production in a modern truck tire plant.

While the radial passenger tire had been gaining acceptance in Europe with car manufacturers in the late 1950s, it would be the mid1960's before it was a factor in the United States. MICHELIN®'s worldwide growth in the 1960s was phenomenal with the opening of twelve new plants and the announcement that a plant would be built in Nova Scotia, Canada by 1971.

Two major events happened in 1966 that drew MICHELIN® into the largest passenger tire market in the world. Up until 1966, MICHELIN® had only been importing small quantities of radial passenger tires to service consumers with European cars originally fitted with MICHELIN® radial tires. That year Ford decided the 1968 Lincoln Continental Mark III would have radial tires as original equipment. Although domestic tire manufacturers had purchased the license to develop radial tires, none were successful in developing a satisfactory radial tire. Ford then selected MICHELIN® to be the supplier. This was a major boost for both the acceptance of the radial tire and establishing MICHELIN® in North America. The second major event that made MICHELIN® a part of the U.S. tire market happened when SEARS went shopping for a radial tire. In an effort to get ahead of its competition and realizing the impending radicalization of the tire industry, SEARS sought out a supplier and ultimately selected MICHELIN® for its reputation of high quality and technical expertise in building radial tires. By the end of 1969 expansion necessitated another move to a larger headquarters and the workforce had expanded to 250 people. The salesforce was now up to 103 people in the field.

MICHELIN® had led a revolution in the transportation industry with the introduction of the radial tire. As the global demand for radial tires accelerated, MICHELIN® responded with an expansion plan that opened twenty-three new plants, all producing radial tires. MICHELIN® made the decision in the early '70s to produce only radial tires and eliminate the production of the old-style bias-ply tires. Two plants had been opened in Nova Scotia in 1971 and it was announced that construction would soon begin for two plants in the western part of South Carolina. One plant, US2 in Anderson, SC, would build semi-finished products to supply the other plant that would produce tires. The plants were scheduled to open in 1975 and the very first radial passenger tire came off the line at US1, Greenville, South Carolina on March 10, 1975. A third plant, US3, in Spartanburg, SC came online in 1978, producing radial truck tires for the rapidly growing radial market in the trucking industry. Expansion in the 1970s in the U.S. was completed with the opening of US4 in Dothan, Alabama. Along with the plants, a research and development were opened the center in South Carolina because the corporation has always believed in developing products exclusively for a North American market where huge geographical distances demanded different tires than established European markets. In 1979, MICHELIN® opened a new headquarters building in Lake Success, New York to accommodate a continuously growing workforce. MICHELIN® opened the decade with 250 employees and by 1979 the number was 7,000. MICHELIN® had also expanded its tire lines dramatically from two types of tires that still required tubes to a full line of tubeless radial passenger tires to serve the growing demand for tires with greater fuel efficiency, longer life, and better handling. In 1970 there were three types of truck tires offered and the 1970s ended with an expanded line of tires to meet multiple and various needs of fleet owners, from long haul operations to fleets hauling rocks or coal. There were now radial tires for bread fleets and small package delivery fleets.

The 1980s brought the challenges of consolidation and recession to the tire industry. Fully recovered from the effects of World War II, Japanese and European countries were competing for the toe to toe with American companies in a global economy. Many smaller tire companies were absorbed by larger ones because it was obvious that you had to get bigger in order to survive. MICHELIN® had to invest heavily in the expansion of North America and it was not immune to the effects of the recession that hit the tire industry in 1980 and 1981. Serious losses were off-set by becoming more cost-conscious and better planning. There was a major competition to deal with now who were successfully manufacturing radial tires. MICHELIN® has always been a resilient company and it came out of that period stronger and smarter. Two more plants, one in Lexington, SC, and one in Nova Scotia, were opened in the early '80s. To consolidate headquarters operations and manufacturing, MICHELIN® made the decision to relocate its North American headquarters from New York where it had been since 1950 to Greenville, South Carolina. The doors opened at its present location in September of 1988.

After a careful study of market trends and monitoring the actions of its two major global competitors, MICHELIN® made the decision in 1989 to purchase the UNIROYAL® -BFGOODRICH® Tire Company. This acquisition would not only make MICHELIN® the largest tire company in the world but would provide the corporation with a portfolio of strong brands with a rich heritage in the American tire market. UNIROYAL® and BFGOODRICH® Tire formed a joint venture in 1986 to leverage each others' strengths in the original equipment and replacement market. MICHELIN® went into the '90s in a position to offer the best products at the best price point in virtually every consumer category.

More science inside. More performance on the road.  More value per mile. That is WHY we choose MICHELIN® tires here at Dale & Ron's Auto Service Inc  for our drivers in Lawrence, KS and the surrounding areas.

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We have the right OEM part you need, Motorcraft®

At Dale & Ron's Auto Service Inc in Lawrence, we understand the importance of using high-quality replacement parts on your car, truck, or SUV. If you drive a Ford, Lincoln, or Mercury, Motorcraft is the OEM brand for you. Motorcraft is produced by Ford and the correct part for most of the Ford vehicles meeting the strict standards for longevity, reliability, and durability that we want for our Lawrence drivers.

For decades, Motorcraft has maintained a reputation for being the best of the best just like our mechanics here at Dale & Ron's Auto Service Inc and it is important that your vehicle is maintained with the best parts and mechanics who have the training and diagnostic tools required to get your vehicle the service or repairs it needs.

Your Motorcraft® parts are designed specifically for Ford, Lincoln, and Mercury vehicles and have undergone extensive laboratory and on-the-road testing. They're built to maximize the performance of Ford, Lincoln, and Mercury vehicles. Whatever part you need for the job, Motorcraft® has it.

If your vehicle is in need of repair, trust the expert mechanics at Dale & Ron's Auto Service Inc to provide quality parts and quality service, every time, from oil filters to engine repair with Motorcraft® OEM parts!  Come see us at Dale & Ron's Auto Service Inc today.

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Shop UNIROYAL® Tires With Dale & Ron's Auto Service Inc

Since 1892, UNIROYAL® has been a leading competitor in tire innovation and reliable products. At Dale & Ron's Auto Service Inc in Lawrence, we provide UNIROYAL® tires because we believe in quality products at excellent prices. UNIROYAL® tires are reliable, perform fantastically, and are available for any application, no matter what you’re looking for. For great quality products and excellent service, talk to one of our experienced mechanics for all of your maintenance or repair needs. Our professional technicians have the knowledge and ability to provide optimal care for your car, truck, or SUV. Call or come by Dale & Ron's Auto Service Inc today.

UNIROYAL® tires are built to traverse any task with ease. UNIROYAL® tires deliver outstanding wear and handling at affordable prices. Each tire is high-quality and incredibly dependable. The company constantly pushes the boundaries of innovation with each new line of tires. Shop UNIROYAL® tires with Dale & Ron's Auto Service Inc serving Lawrence, KS, and surrounding areas.

It’s no wonder UNIROYAL® has been a success since 1892—we know the business and know what drivers need. No matter what type of vehicle you drive, Dale & Ron's Auto Service Inc in Lawrence is sure to have the perfect UNIROYAL® tire for you - one that is durable, affordable, and perfectly suited for your vehicle and driving preferences.

Meet our featured UNIROYAL® tire models

UNIROYAL® tiger paw® touring TT

The longest wearing, best handling UNIROYAL® Passenger tire ever.  Features Include:

Benefits High-performance handling and stability in all seasons. Effective water evacuation to help improve wet traction. Offers durability and reliability on the road. It helps deliver long, even treadwear by equalizing stress on the contact patch.

Laredo® cross country® Tour

The affordable SUV, CUV, and light truck tire with the perfect combination of durability, long-lasting wear, and all-season performance.  Features Include:

Benefits A comfortable and quiet highway ride Offers durability and reliability on the road Pure "on-center" feel for improved stability and control Evacuates water fast for improved wet traction Responsive, car-like handling and stability in all seasons.

SHOP FOR UNIROYAL® TIRES NOW AT Dale & Ron's Auto Service Inc IN Lawrence, KS

(785) 842-2108

Content, including images, displayed on this website is protected by copyright laws. Downloading, republication, retransmission, or reproduction of the content on this website is strictly prohibited